Asia Cup and ICC Men's World Cup to be streamed for free

The Asia Cup is tentatively scheduled to take place in September, and the ICC Men's World Cup will take place between October 5 and November 19. 

However, one thing's for sure. Both events will attract a lot of viewers - particularly, the India vs Pakistan encounter.

"The move to lift the paywall for mobile-only viewers of both, the Asia Cup and the ICC Men’s Cricket World Cup, is aimed at further democratizing the game of cricket and making it accessible to as many mobile users in India as possible for the duration of the season," the company said in it's press release.

"More than 540 million smartphone users across India will have the opportunity to watch the Asia Cup and ICC Men’s Cricket World Cup for free."

JioCinema, the official digital streaming partner, recently reported that 44.9 crore total viewers tuned in for IPL on their platform. It comes as no surprise that Disney+ Hotstar have also gone down the same route.

They also mentioned in their statement that this move is aimed at "democratizing the game of cricket" by making it available to as many mobile users in India as possible.

Pakistan own the hosting rights for the Asia Cup, but India's reservations to visit Pakistan has meant that a decision is yet to be made about the venue. The tournament will have 10 league matches, two semi finals, and a final. Meanwhile, the ICC Men's World Cup will have 10 teams fighting it out for the prestigious trophy. 

"The various innovations we have introduced to continue enhancing the viewer experience have allowed us to delight our audiences across the region. Making the Asia Cup and ICC Men’s Cricket World Cup available to a wider audience, we believe, will help us grow the overall eco-system,” the press release added.